HÄAGEN-DAZS IS HONOURING ITS UNSUNG FEMALE FOUNDER ON INTERNATIONAL WOMEN’S DAY BY LAUNCHING ‘THE ROSE PROJECT’ IN HER LEGACY WITH A ‘FOUNDER’S FAVOURITE’ SCOOPS GIVEAWAY
Reuben Mattus made the ice cream, but Rose Mattus made Haagen-Dazs. This International Women’s Day in support of the theme, Embrace Equity, Häagen-Dazs is proud to be celebrating its pioneering female founder, with a global initiative to shine a light on her unsung contribution to the brand and her #DontHoldBack ethos. On 8th March, Häagen-Dazs […]