Pink London Spirit launches exclusively in the UK – RRP 700ml priced £23.50
Five ready-to-drink premix drinks: G&T, Amalfi Spritz, Classico, American Malt & Cola and Dark ‘n Spicy - RRP £8.99 for 4x250ml
Distributed via Proof Drinks in the UK and showcasing at Imbibe and also available from www.lyres.co.uk
Non-Alcoholic Spirits Brand LYRE’S Launches Six New Products Extending Its Award Winning Range
With their range of non-alcoholic distilled spirits, Seedlip has created delicious cocktails for the last four years. Earlier this year, the launch of sister brand Æcorn Aperitifs unveiled three varieties of non-alcoholic aperitifs for the pre and post-dinner drinking occasion. Their latest release – a non-alcoholic take on the classic negroni cocktail – is the […]
Bacardi Limited announced the launch of Breezer, a lower-alcohol (4% ABV) Ready to Drink 250ml can perfect for summer daytime-drinking occasions with friends. Breezer will be available in Tesco from May in three distinctive, refreshing flavours that cater to all tastes – Blood Orange & Ginger; Strawberry, Cucumber & Mint; and Lemon & Elderflower. Recent […]
McCann Hong Kong has released new work for Nescafé Ready to Drink (RTD) Coffee – the market leader and a time-honoured brand in Hong Kong. The campaign launched a new product in keeping with current wellness trends – Mild Black Coffee, a low calorie, sugar and milk free beverage. McCann Hong Kong’s campaign uses […]
Edinburgh Gin has launched ready-to-drink (RTD) formats in slimline cans (250ml). The range includes classic Edinburgh Gin pre-mixed with premium tonic water (6% ABV) and the best-selling Rhubarb & Ginger Gin Liqueur mixed with a fine ginger ale (5% ABV). This is a significant extension to the Edinburgh Gin range and is in response to […]
While the story of tea begins in China, India took the top spot as the global leader in volume sales of packaged tea last year, with the two countries regularly vying for the number one position, according to the latest Mintel research. In 2017, India consumed a total retail volume of 678,200 tonnes worth of […]
Single or double? A little tonic or up to the top? When it comes to mixing the perfect highball, we all know just how we like it. While cocktails-on-the-go are a great stopgap, they lack a certain bespoke sparkle. So, what can be done to move on from the ubiquitous one-size-fits-all version? FMCG trade magazine […]
Coca-Cola North America is brewing up a multi-brand strategy to compete more aggressively in the piping-hot cold coffee category. Early 2017, the company will roll out a range of diverse yet complementary ready-to-drink (RTD) coffee offerings. Gold Peak, a billion-dollar iced tea brand in the U.S., will introduce two flavours of both cold-brew coffees (Salted […]
Anheuser-Busch and Starbucks announced that they are working together to produce, bottle, distribute and market the first Teavana Ready-to-Drink (RTD) tea in the US, with an anticipated product launch in the first half of 2017. Premium RTD tea is the fastest-growing segment in the RTD tea category, which grew at 16 percent CAGR over the […]