Robot Food Bring ‘Bags of Flavour’ to Seabrook with Re-Established ‘Challenger’ Positioning and Rebrand

Robot Food Bring ‘Bags of Flavour’ to Seabrook with Re-Established ‘Challenger’ Positioning and Rebrand

Seabrook has an enviable heritage, holding cult status to legions of loyal fans. In an overcrowded, hyper-mature crisp category, it was time to stand out rather than blend in. The challenge was set to improve sales by increasing penetration both inside and outside their consumer heartland, and build brand value in a category driven by […]