Four-Part Music Documentary Series Underpins BACARDÍ’s ‘Sound of Rum’ Campaign

Four-Part Music Documentary Series Underpins BACARDÍ’s ‘Sound of Rum’ Campaign

BACARDÍ has announced the launch of Sound of Rum Series, a four-part music documentary which explores the influence Caribbean music has on the world and the intrinsic link between rum, music and the cultures that have combined over time to create today’s the Sound of Rum. The series, devised by Wasserman, is the latest iteration of […]