Out of the Frying Pan and Into the Fire

Burger restaurants must evolve and innovate to survive as category grows increasingly crowded

Out of the Frying Pan and Into the Fire

When Gourmet Burger Kitchen first entered the market in 2001, there weren’t any restaurants doing burgers particularly well in the UK, despite how popular the category was. Fast forward to 2016 and a whole raft of competitors have entered the fray, with Meat Liquor, Shake Shack and Patty and Bun all offering their own take […]