Tuborg beer is launching a brand new global marketing campaign called ‘Always Say Yes,’ building on the cultural ‘FOMO’ trend, or ‘Fear of missing out’, and encouraging a positive attitude. The campaign is a fully integrated, 360 degree campaign, encompassing a new TVC, out of home print campaign, digital and point of purchase for the […]
To celebrate the launch of its new ‘Highlander Honey’ whiskey, whiskey brand Dewar’s decided to employ the help of nature’s original 3D sculptors: bees. New York agency Sid Lee employed The Ebeling Group, the company behind the “Eyewriter Project,” to undertake this impossible project. Using 80,000 bees, they ‘3B-printed’ a bottle-shaped sculpture made out of […]
