Sid Lee Paris is Seeing Double with Latest KFC France Spot

Sid Lee Paris is Seeing Double with Latest KFC France Spot

With the Double Stacker launching in France, KFC wants to give everyone the irresistible urge to see double – because after seeing the new sandwich’s two big chicken breasts, you’ll want to see everything doubled. That’s what happened to football fans during the France-Spain match in March, when the billboards along the field flashed a […]

Sid Lee Paris & Dom Perignon Team with Artist Michael Riedel to Release Limited Edition Champagne Collection

Sid Lee Paris & Dom Perignon Team with Artist Michael Riedel to Release Limited Edition Champagne Collection

In 2016, after David Lynch, Lang Lang, Iris van Herpen and Ferran Adrià, Sid Lee Paris is now taking Dom Pérignon into the universe of contemporary artist Michael Riedel. Since the 1990s, Michael Riedel has been building a name for himself by deconstructing reality. He focuses on generating new work from existing material, transforming the […]