Colonel Sanders has landed in France with a new campaign for KFC. Truly, the Colonel was already in the country, with the chicken chain having opened its first restaurant there back in 1991, but 26 years later, only 3% of French people know who he is. For over a quarter of a century his trademark […]
With the Double Stacker launching in France, KFC wants to give everyone the irresistible urge to see double – because after seeing the new sandwich’s two big chicken breasts, you’ll want to see everything doubled. That’s what happened to football fans during the France-Spain match in March, when the billboards along the field flashed a […]
In 2016, after David Lynch, Lang Lang, Iris van Herpen and Ferran Adrià, Sid Lee Paris is now taking Dom Pérignon into the universe of contemporary artist Michael Riedel. Since the 1990s, Michael Riedel has been building a name for himself by deconstructing reality. He focuses on generating new work from existing material, transforming the […]