The Brownlees and Kaiser Chiefs Star in Yorkshire Tea’s Biggest-ever Campaign

The Brownlees and Kaiser Chiefs Star in Yorkshire Tea’s Biggest-ever Campaign

Yorkshire Tea is rolling out a £7m celebrity-studded campaign that marks a creative shift in its advertising. The first work created by Lucky Generals, which won the advertising account in 2016, is Yorkshire Tea’s biggest-ever marketing push. Dom Dwight, marketing director at Yorkshire Tea owner Taylors of Harrogate, said the campaign continues the brand’s strategy […]