Iconic hot beverage brand Horlicks is returning to TV screens for the first time in 20 years via AdSmart from Sky. The first month-long campaign will launch on the 19th of February with the commercial airing in 30-second slots. Utilising Sky Media’s addressable targeting technology, the campaign will reach specific audiences in Sky and Virgin […]
After announcing that he was off to space to prove Kronenbourg 1664 is ‘Le Taste Supreme’ in the universe, Eric Cantona has stuck to his guns and begun a rigorous training plan to prepare himself; or so the beer brand would have you believe. As a former-footballer, Kronenbourg long-term presence Cantona is highly versed in training schedules, though space […]
From May 1, Domino’s, one of the UK’s favourite pizza brand, is broadening its ‘Official Food of Everything’ strategy by sponsoring Sky Sports News from 5pm to 7pm daily to build its appeal amongst sports fans. The deal was developed by Sky Media which worked closely with Arena Media to develop initiatives that are relevant […]