DigitasLBi Nordics and Smakis Look to Save Bees with Lemon Balm Seeds

DigitasLBi Nordics and Smakis Look to Save Bees with Lemon Balm Seeds

Smakis, a family-owned, organic fruit juice maker in Sweden, is stepping up to help save the bees with a new integrated campaign created in partnership with DigitasLBi Nordics. Called ‘Plant a Smakis’, the initiative launches a specially developed new flavour that contains a dash of every bee’s favourite nectar – lemon balm. Smakis’ kid-sized cartons […]