Small Cakes Are The Icing On The UK Cake Market

By Newsroom on June 12, 2013   Features, Food, Marketing  

While the Victoria Sponge, Lemon Drizzle and Battenberg have long had a place in the nation’s hearts, recent years have seen consumers turning to baking, eating and creating cakes of the smaller variety. Indeed, highlighting our love for the miniature, new research from Mintel finds that, volume sales of small cakes (139 million kilograms in […]