Diageo has kicked off a consumer trial of its Johnnie Walker Blue Label connected bottle prototype as it looks to test out the technology’s ability to push personalised messages. From November 14, 500 bottles will go on sale in Thailand kitted out with Near Field Communications (NFC) to show targeted messages and exclusive content to […]
Alcohol giants Diageo and Thin Film Electronics ASA, a global leader in the development of printed electronics and smart systems, will look to completely change the role of a bottle in the consumer experience, with a prototype Johnnie Walker Blue Label “smart bottle” that will be unveiled at Mobile World Congress, taking place in Barcelona on […]
