Miller Lite is launching a powerful new campaign focused on reimagining the iconic “It’s Miller Time” for today’s generation of drinkers. The campaign makes a bold statement about consumers’ dependence on social media and aims to inspire them to get back to enjoying beers with friends, or Miller Time, which the brand describes as “The […]
Full-service influencer marketing agency, The Fifth, has launched a long-form video series for Lucozade titled #POSITIVECHAIN to celebrate positive energy and its infectious nature across different UK communities. Some of the biggest names in culture are involved in the campaign, including Anthony Joshua, Maya Jama, Wretch32, James McVey, Florence Given and Charly Cox, with the videos […]
100 seasons of the National Football League (NFL) means 100 seasons of game winning touchdowns, fans repping their favourite teams, and unforgettable moments of celebration. From the most memorable endzone dances to a fan’s 15 seconds of fame on the jumbotron, Pepsi, the official soft drink of the NFL for more than 17 seasons, salutes […]
Year after year, BACARDÍ has continued to prove itself as a brand leader in the innovative use of social media platforms to create fun and engaging content that encourages consumers to ‘Do What Moves You’ – both physically and emotionally. Following the success of previous award-winning innovations such as Instagram’s Instant DJ and Live Moves, […]
Whether walking down the street or scrolling through social media, pop up shops—with their long lines and extravagant merchandise—are now both inescapable and all exactly the same. As the beer that tastes best in the great outdoors though, this cut and paste formula does not work for Busch. So in partnership with Lucky Generals, Busch […]
Häagen-Dazs’ new brand strategy in the UK sees it building cultural relevance through style and fashion as it appeals to younger consumers aged 18 to 30. Creative agency, Space takes the lead on delivering this new strategy via a fashion-focused initiative, Püre Style, which launches during the 2019 Wimbledon Tennis Championships. The campaign brings together […]
Social media can be a bleak place, especially with all that’s happening in the world right now. So long term partners, Pedigree and Colenso BBDO Auckland have launched a social media platform for dogs – with the aim of overcoming everything that’s bad about social media and bringing the good back to our newsfeeds. Off […]
Leading food company, Danone, has launched a digital push to support its allergy-friendly children’s product range, Marty’s. The work was created in collaboration with LAB, the independent digital agency that uses a blend of consumer neuroscience, psychology and behavioural economics to design, build and market digital brands and experiences. The Marty’s range, which includes chickpea […]
From Bluewater to Braehead and across social media, Krispy Kreme is tempting people in-store for a very special daily event – Hotlight Hour. This is where customers can try an Original Glazed doughnut fresh off the line in theatre stores UK-wide. Launching June 12 for ongoing roll-out across Instagram, Facebook and Twitter, the short videos, […]
Have you noticed that Stories in selfie mode are shown flipped and writing appears backwards? Well, Cristal and VMLY&R Peru have noticed that too, so they have developed CRISTALGRAM, a campaign designed to launch a special beer edition with a flipped label. So when you share your moments in today’s most popular platform, your stories […]