Yakult UK is introducing its first-ever Augmented Reality (AR) experience, along with a social media campaign, to enhance the brand’s focus on the Science of Wellbeing, launched through an Out-of-Home activity earlier in 2019. Quiet Storm developed the creative idea for the AR ‘Magic Mirror’ activation encouraging people to experience “The science of breathing, brought […]
Carlsberg has marked the launch of its new Carlsberg Danish Pilsner by sharing some of the meanest things people have tweeted about its old beer in a bold, honest and witty way. Created by Fold7, Clifford French and Initiative, the video series captures the reactions of employees across the business, from the brew house to the finance […]
Chiquita Brands International, the world’s leading banana company, announced a new partnership with Snapchat, the global multimedia messaging app, which will allow consumers to have fun with Chiquita in honour of World Banana Day on April 17th. Through the end of May SnapCodes will appear on 200 million Chiquita Blue Stickers, allowing fans of the […]
Cadbury has revealed a social content push to support the return of its ‘Buy a Legend, Win a Legend’ promotion, featuring football legends Jamie Redknapp and Gary Neville. The initiative was developed in partnership with creative agency ELVIS. As part of this year’s ‘Buy a Legend, Win a Legend’ campaign, which is now in its […]
FOODBEAST, a digital media house known for breaking food news and creating visceral food experiences just debuted a social media-powered vending machine with legendary instant noodle company Nissin Foods USA. The machines found their homes within Del Amo Fashion Center (near Lids) in Los Angeles County starting March 1, and Las Vegas Premium Outlets South […]
KFC Middle East offers an alternative variation of ‘live-feed,’ by launching a drive-thru that sits within social media threads, where users can order food at a cluck of a button. When the weather’s off or you’re feeling particularly lethargic, the thought of venturing outside to answer your KFC cravings can feel like a bit of a […]
There are many questions that baffle and perplex us; is it still an empty room if there’s someone it? Is it still priceless if it was free? AND now is a Big Mac® with bacon, still a Big Mac®? This is the first time the iconic burger by McDoanld’s has been changed in the UK since its […]
Mrs Crimble’s, the gluten-free brand owned by Wessanen UK, has announced a partnership with digital influencer, the Topless Baker, on a social media campaign that aims to introduce more cake lovers to free-from bakery. Through his Topless Baker social channels, Matt Adlard – a self-taught baker – shares his delectable homemade creations with his many […]
OREO, the world’s favourite cookie, has partnered with Snapchat to launch a major pan-European campaign, ‘OREO People: Show Your Playful Side’. The campaign, which will run across 28 markets, will feature on-pack activation as part of OREO’s drive to further penetrate the UK and European markets. The initiative was developed with creative agency ELVIS and […]
Following on from last year’s incredibly successful ‘Recovery Channel’, Domino’s yet again found another way to help the masses recover from the night before, on New Year’s Day. ‘The Official Food Of Your Happy Place’ is a one-day campaign created by VCCP, which let people take a break from the night before’s grogginess, by visiting […]