Keri Juice Blenders has announced its launch in Australia, which was amplified through unique ‘Pothole Garden’ sampling installations in Sydney and Melbourne via The Distillery London and the Pothole Gardener creating tiny ephemeral worlds on city-side pavements. Scenes from each of the Keri Juice Blenders bottles were brought to life in each garden which showcased a miniature […]
Australian influencer marketing agency, Social Soup, has partnered with Nestlé and its media agency, MEC, for the launch of the Nescafé Gold Organic OOH campaign. The creative will showcase authentic, quality content created by Social Soup’s highly engaged micro-influencer community, recognising the role and influence of influencer generated content (IGC) alongside branded content within the […]
Australian influencer marketing agency, Social Soup, has launched a campaign for Fisher & Paykel to promote the appliance maker’s focus on innovation and how its products relate to different cooking styles. The three-month campaign is already on track to deliver a reach of over 1.2 million and in excess of 300 pieces of content. The […]