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Home»Posts tagged with»South Beach Beverage Company

Pepsi Defeats Adele’s Boyfriend in Lifewater Trademark Dispute

By Newsroom on October 22, 2013   Beverages, Latest, Marketing, Non Alcoholic  

Pepsi Defeats Adele’s Boyfriend in Lifewater Trademark Dispute

The boyfriend of singer Adele has lost a challenge against Pepsi subsidiary South Beach Beverage Company after arguing that the name of the soft drink giant’s SoBe Lifewater was too similar to his Life bottled water product. Simon Konecki, who has a one-year-old son with Adele, had launched proceedings against South Beach, arguing that the […]

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