Southern Comfort Redesigns Packaging to Act as ‘Portable Advertising’

Southern Comfort Redesigns Packaging to Act as ‘Portable Advertising’

Brown-Forman has redesigned the packaging of its ready to drink (RTD) Southern Comfort product to act as ‘portable advertising’ for the brand in Australia and New Zealand. Brown-Forman tasked JDO Brand & Design to create an eye catching design for the packs in Australia and New Zealand which represent 60 per cent of the global […]

Southern Comfort Aims to Modernise Brand with Packaging Redesign

Southern Comfort Aims to Modernise Brand with Packaging Redesign

American whiskey brand Southern Comfort has undertaken the biggest redesign in almost a decade as it looks to become more relevant to today’s consumers. Carried out by Austin-based brand design studio Helms Workshop, the redesign encompases the entire Southern Comfort Family of brands including Southern Comfort 100 proof, Lime Comfort, Cherry Comfort, and the forthcoming […]

Southern Comfort Releases New Holiday Gingerbread Spice

Southern Comfort Releases New Holiday Gingerbread Spice

Nothing makes it feel more like the holidays than warm gingerbread and a hint of spice. Southern Comfort knows the feeling – and they’ve bottled it just in time for the holidays. To celebrate the season, Southern Comfort introduces Gingerbread Spice – a zesty and smooth combination of warm gingerbread flavors, creamy vanilla and subtle notes […]

Southern Comfort Sets Out to ‘Reclaim’ TV From Rivals

Southern Comfort Sets Out to ‘Reclaim’ TV From Rivals

Southern Comfort is to launch its biggest TV push in the UK to date to build on the momentum generated by its popular “Beach” advert. The liqueur brand is to launch two separate ads to spearhead its “Whatever’s Comfortable 2.0” advertising strategy following the success of last year’s “Beach” ad. The advert, which featured the […]