China’s Space Programme Celebrated by PepsiCo in Chinese New Year Film by Civilization

By Newsroom on January 10, 2019   Beverages, Latest, Launches, Marketing, Non Alcoholic, Promotions  

“Bring Happiness Home” is a multi-year, multi-brand Chinese New Year campaign by PepsiCo, now in its eighth year. For 2019’s instalment, Civilization Shanghai pitched a story inspired by China’s burgeoning space programme. “We drew the initial inspiration from the lives of China’s first two female astronauts, Yang Liu and Ya-Ping Wang,” explains Civilization co-founder Andrew […]