Special K Tweet Shop

By on    Advertising, Food, Innovation, Latest, Marketing, Promotions  

Kellogg’s opened a pop-up shop in SOHO, London that bridges the gap between social currency and real-life money. The shop offers you a menu of Special K Cracker Crisps and accepts Tweets as currency to buy them. Combining social media and real-life interaction the promotion not only engaged those that tweet to buy a special […]

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