Kellogg’s opened a pop-up shop in SOHO, London that bridges the gap between social currency and real-life money.
The shop offers you a menu of Special K Cracker Crisps and accepts Tweets as currency to buy them. Combining social media and real-life interaction the promotion not only engaged those that tweet to buy a special pack but also across social channels as the word spreads.
The shop closed on 28th September but response reported was positive.
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