Leo Burnett Repositions Kellogg’s Special K Brand in Ambitious Campaign Set to Run Throughout 2018

Leo Burnett Repositions Kellogg’s Special K Brand in Ambitious Campaign Set to Run Throughout 2018

Agency Leo Burnett has devised a campaign to reposition Kellogg’s Special K brand, so that women see it as a source of nutrition and one which will power them through their everyday lives. The campaign breaks in the UK on 26 December, and runs throughout 2018, with ads running in Europe early in the year. […]

Kellogg’s Asks Nicola Roberts, Katie Piper and Lisa Faulkner #WhatStrengthIs

Kellogg’s Asks Nicola Roberts, Katie Piper and Lisa Faulkner #WhatStrengthIs

Kellogg’s has enlisted the expertise of ENVY and Isobar to deliver its inspiring new campaign, #WhatStrengthIs. The campaign sees a star-studded cast of Nicola Roberts, Katie Piper and Lisa Faulkner, beamed up onto the LED screens in London Waterloo as they reveal what gives them strength. By celebrating the experiences of these high-profile, successful women, the […]

Kellogg Boosts U.S. Cereal Line-up With Seven New On-trend Offerings

Kellogg Boosts U.S. Cereal Line-up With Seven New On-trend Offerings

Kellogg Company announced plans for seven new cereals from some of the company’s most-beloved U.S. brands, reflecting what many of today’s consumers are seeking in their breakfast choice: great taste, innovative ingredients, more protein, less sugar, and options that are gluten-free. New Product Details For people looking for good sources of protein as they manage […]

Kellogg’s Special K Ad Canned After PepsiCo Complaint

Kellogg’s Special K Ad Canned After PepsiCo Complaint

A TV ad for Kellogg’s Special K Multi Grain Porridge has been banned by the advertising watchdog after it drew 15 complaints, including one from FMCG giant PepsiCo, over claims it contained 30 per cent less fat than other porridges. Kellogg argued that according to the EC Regulation on nutrition and health claims, marketers are […]

Special K & Tyra Banks to Help Women Achieve their Weight Goals this New Year

Special K & Tyra Banks to Help Women Achieve their Weight Goals this New Year

As women strive to get back on track this New Year, Special K has partnered with world-renowned supermodel and actress Tyra Banks to help shift the weight management conversation to a more positive one. Special K has shown that positivity is important to weight management success1 but, unfortunately, 93 percent of women Fat Talk. Fat […]

Leo Burnett ‘More Than a Number’ for Kellogg’s

For women, jean shopping can be mighty depressing. Kellogg’s Special K‘s new Fall Challenge (‘More Than a Number’ for Kellogg’s)  in partnership with Leo Burnett Chicago –is out to change all that. In Special K’s latest installment of its “More Than a Number” initiative, the brand invited real women to a live event to try […]

Kellogg builds snacks business with strong brands and smart innovation

New products for 2013 include crunchy granola bars, guilt-free treats, delicious cookies and savory crackers

Nutri-Grain debuts Fruit Crunch granola bars made with whole grain and real fruit New @Special KUS snacks help you stay on your weight management track: Honey Barbecue cracker chips and 100-calorie Blondie Bites @Pringles re-launches Stix, debuts French Onion Dip crisps The Keebler Elves bring back peanut butter Pitter Patter Cookies, introduce fudge-dipped peanut butter […]