Mondelez to Use ‘Smart’ Shelves to Target Specific Ads at Consumers
![Mondelez to Use ‘Smart’ Shelves to Target Specific Ads at Consumers Mondelez to Use ‘Smart’ Shelves to Target Specific Ads at Consumers](https://fabnews.live/wp-content/uploads/2013/10/AR-708089943.jpgmaxw612maxh299Q70updated.jpg)
Mondelez International, whose portfolio includes the likes of Chips Ahoy, Nabisco, Oreo, Trident, Toblerone, Halls, Ritz and other high-profile snacks, says it plans to debut a grocery shelf in 2015, which comes equipped with sensors to determine the age and sex of passing customers. The shelf is hooked up to Microsoft’s Kinect controller, which is […]