Pearlfisher London has created the naming, brand identity and design for the UK launch of new and innovative sparkling coconut water brand, Toniq. Toniq is the brainchild of respected nutritionist, and health & fitness entrepreneur, Zana Morris, who pioneered the concept of the intelligent gym – with The Clock and The Library. Zana is now […]
With the tax on sugary soft drinks due to come into effect in April 2018, the majority of UK sports and energy drink users say they expect their purchasing of these products to be affected as a result of any price increases. Indeed, new Mintel research reveals that one in three (32%) Brits who drink […]
While the energy drinks and shots market may be a small component of the non-alcoholic beverage industry, it has defied the odds by remaining one of the most dynamic parts – growing by 60% from 2008-2012, according to Packaged Facts estimates just released in “Energy Drinks and Shots: Market Trends in the U.S.” In 2012, total […]