Snickers loves the Sports Illustrated Swimsuit Issue. More specifically, the brand loves buying the back cover of the popular annual edition, and having fun parodying the supermodel photo shoots inside it. Two year ago, the Mars Inc. owned candy, imagined a swimsuit model as Medusa in an inspired “You’re not you when you’re hungry” style […]
Snickers is taking its “You’re not you when you’re hungry” message to 2016’s Sports Illustrated Swimsuit issue for a second year in a row, which hits news stands on February 17. This year, the brand is taking over both sides of the back page showcasing how hunger symptoms come to life for Snickers Hunger Bars, […]
After its Brady Bunch tribute, chocolate brand Snickers continues its clever play on the tagline ‘You’re not you when you’re hungry’ by swapping a Sports Illustrated’s cover model for Medusa. Model Hannah Davis graced the magazine’s latest swimsuit issue as front cover girl, but its back cover reveals a scary-looking Medusa baring her teeth—depicting how […]
New York Mets superstar Curtis Granderson and Sports Illustrated cover model and TV personality Chrissy Teigen will help Aquafina, one of the nation’s best-selling brands of bottled water, launch a campaign encouraging fans of all ages to drink more water. In conjunction with Partnership for a Healthier America’s (PHA) Drink Up initiative, Aquafina’s national “Pledge. […]