A winter floral experience, courtesy of St-Germain French elderflower liqueur
St-Germain – the world’s first French elderflower liqueur – will collaborate with Gordon Ramsay’s Heddon Street Kitchen, to provide guests an opportunity to once again experience its unique St-Germain Winter Bloom Experience in London this festive season. The highly anticipated event will see the brand transform Heddon Street Kitchen with a stunning floral installation from 2nd December to 31stJanuary. […]
Mixologist extraordinaire, Franck Dedieu, has been announced as the UK Brand Ambassador for St-Germain. The French liqueur brand has chosen the award-winning bartender to use his extensive experience and passion to build brand awareness, advocacy and loyalty with the on-trade as well as consumers. One of Dedieu’s focus for the brand is to facilitate a stronger relationship with […]
Bacardi Limited, the largest privately held spirits company in the world, has acquired St-Germain, the super-premium elderflower liqueur. “St-Germain is one of the most exciting brands in the industry today. Since its launch only six years ago as a modern liqueur with a delicious and distinctive taste, St-Germain has stayed true to its French craftsmanship, […]
