Stimorol set to be star of the gum aisle with revitalised visual identity and portfolio architecture by Bulletproof

By on    Creative Gallery, Design Gallery, Food, Latest, Launches, Marketing, Packaging  

Stimorol set to be star of the gum aisle with revitalised visual identity and portfolio architecture by Bulletproof

Bold new branding aims to drive consumer reappraisal while capturing the attention of Millennials looking for ‘cool’ refreshment Strong portfolio design delivers strong shelf blocking while ensuring consumers can easily navigate this extensive range of 70+ skus European gum brand Stimorol is set to revitalise the gum category with the relaunch of its entire range […]

Mondelez Gum Brands Trident, Stimorol and Hollywood, Undergo Rebrand

By on    Food, Launches, Packaging  

Mondelez Gum Brands Trident, Stimorol and Hollywood, Undergo Rebrand

Mondelez International’s European chewing gum brands Trident, Stimorol and Hollywood, have undergone a rebrand. In the biggest cross-country branding project undertaken by Mondelez to date, the three brands were refreshed by agency LPK and adapted by Sun Branding Solutions for more than 700 SKUs across multiple territories, pack formats and substrates. “We have been working […]