Absolut Elyx celebrates its evolution with the unveiling of a striking new bottle design. The new Absolut Elyx bottle is a symbol of ’emboldened luxury’, providing an even bolder shelf standout that gives a stronger platform for brand storytelling. Brought to life by London-based design agency Stranger & Stranger, the new Absolut Elyx bottle boasts […]
Wine industry leader in innovation Truett-Hurst wine company of Healdsburg, California, says no to marketing green-washing. The release of the first paper wine bottle in the U.S. from Truett-Hurst is the real thing. The paper wine bottle, branded PaperBoy, is a molded outer shell in the shape of a wine bottle, made from recycled cardboard […]
