Pearlfisher brings joy to jelly with new design for Hartley’s 10 Cal Jelly.

Pearlfisher brings joy to jelly with new design for Hartley’s 10 Cal Jelly.

Pearlfisher is celebrating saying “YES” to Pudding with a new strategy, packaging redesign and portfolio review for Hartley’s 10 Cal Jelly. The nation’s iconic jam and jelly brand, Hartley’s introduced its 10 Cal Jelly Pot range 7 years ago, but it was time to modernise the brand’s expression. Pearlfisher was tasked with making it the […]

Brand design agency Lewis Moberly appoints Ben Sillence ex Mars Wrigley to Director of Strategy

Brand design agency Lewis Moberly appoints Ben Sillence ex Mars Wrigley to Director of Strategy

Brand design agency Lewis Moberly has appointed Ben Sillence, former Global Design Manager of Maltesers and Dove Galaxy, as a Director of Strategy with immediate effect.  Since its foundation in 1984, Lewis Moberly has worked with some of the most well-known and best loved consumer brands including Johnnie Walker, Selfridges and Waitrose Cooks amongst others. […]

Pearlfisher New York designs ShopRite’s new own brand for food products, Bowl & Basket, to bring consumers together

Pearlfisher New York designs ShopRite’s new own brand for food products, Bowl & Basket, to bring consumers together

Pearlfisher New York partnered with Wakefern on the brand creation, including brand strategy, visual identity, packaging, portfolio redesign and roll-out of ShopRite’s new own brand for high quality food – Bowl & Basket. ShopRite is one of America’s most loved and well-established co-operative retailers. With bullish retailers making the own brand market increasingly diverse and […]

Chambord appoints Southpaw as global strategic creative agency

Chambord appoints Southpaw as global strategic creative agency

The Black Raspberry Liqueur, Chambord, has appointed Southpaw as its global strategic creative agency, following a four-way, competitive pitch.  This is a return to a global agency appointment for the brand, aiming to nurture and maintain a consistent look and feel across all markets, as well as to continue educating consumers on what Chambord is and how/when […]

PwC study shows TripAdvisor’s vast influence in diner spending within the growing restaurant industry

PwC study shows TripAdvisor’s vast influence in diner spending within the growing restaurant industry

TripAdvisor, the world’s largest travel site, announced the ‘2019 TripAdvisor Economic Impact Study in the Restaurant Market’ in partnership with Strategy&, part of the PwC network, revealing insights about the size, growth and key trends of the global dining industry. Strategy& also found that TripAdvisor and its subsidiaries influenced nearly $8 billion in 2018, including […]

Diageo in £17m Festive Drive to ‘Reset’ Spirits Brands in the UK

Diageo in £17m Festive Drive to ‘Reset’ Spirits Brands in the UK

Diageo is returning Johnnie Walker to UK TV screens for the first time in 50 years this Christmas as part of a multimillion marketing strategy to encourage younger drinkers to extend brands such as Baileys and Smirnoff to new drinking occasions. The drinks maker is unifying upcoming campaigns for top spirits brands Smirnoff, Baileys and […]