A fresh television campaign by Wieden+Kennedy London promoting the new collection of Stride Gum debuted in the US. Led by ‘The Strength Within,’ the trio of three bold, energetic 15 second TVCs feature The Mouth, a wild, outspoken, purple-hued character spreading the word about the Mad Intense, crunchy new selection of Stride Gum. ‘The Strength Within’ is […]
Stride Gum has worked together with Widen + Kennedy London to come up with Gumulon, a game app that requires users to chew gum. Users play as Ace, an alien who has to escape monsters while traveling through outer space. Mouth movements are detected by the cameras of iOS devices, which will in turn enable […]
