Gum Game App Lets User Play By Chewing

Stride Gum has worked together with Widen + Kennedy London to come up with Gumulon, a game app that requires users to chew gum.

Users play as Ace, an alien who has to escape monsters while traveling through outer space.

Mouth movements are detected by the cameras of iOS devices, which will in turn enable users to control the movements of Ace.

The game also takes am amusing photo of the user’s face if Ace “dies” in the game, which can be shared on social media platforms.

What do you think—a good advertising tactic or just another silly phone app?

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