MullenLowe Profero, the experience-led digital transformation partner within MullenLowe Group, has launched Unilever’s first-ever Snapchat game in partnership with MediaMonks. The game, Magnum Pleasure Fair, will be available at their Pleasure Store on Regents Street, London from July 10th. Magnum Pleasure Fair is an AR game that builds upon the success of Magnum Pleasure Store […]
Creative agency Leo Burnett London and McDonald’s have launched a new finger wiggling advertising campaign called ‘Peely Peely’ to announce the return of the eagerly awaited annual Monopoly promotion. With a shared ambition to make the Monopoly game more famous than ever – Leo Burnett London developed a campaign to compel more and more people […]
KFC has launched its first ever Facebook game – Dirty Lou’s Sauce Mania – and the aim is to get as dirty as possible. With KFC’s Dirty Louisiana available in restaurants until 18 November, this highly addictive, sauce-tastic new arcade game features the burger’s three epic sauces Black Pepper Mayo, Supercharger sauce and BBQ. In […]
One of the UK’s top whisky brands is back in the ‘game,’ as it launches a global advertising campaign that sees the return of its famous grouse. Created by The Leith Agency, and set to air throughout the festive season, The Famous Grouse ad will target regular whisky drinkers across numerous channels at home and […]
Restaurant chain PizzaExpress is looking to tap into consumer excitement around the World Cup with an AR game enabling customers to play a virtual game of football while sat at their table. The ‘Doughball‘ game, which is included as an update in the brand’s existing app, uses PizzaExpress’ iconic dough balls, and allows players to place […]
Domino’s has made both a live and virtual Rube Goldberg machine for a campaign to promote its Piece of the Pie Rewards program, including a mobile game that helps hungry players earn rewards. The ‘Beautifully Easy’ TV spot by Crispin Porter + Bogusky (CP+B) introduces the rewards program with a woman placing a pizza order on […]
Oreo, the Mondelēz International-owned biscuit brand, has launched an out-of-home (OOH) campaign across London to drive purchase and participation in its 2018 Great Oreo Cookie Quest promotion. The focal point of the OOH campaign is a specially built, interactive digital poster within a fully wrapped bus shelter on London’s busy New Oxford Street. It offers passers-by […]
Moët & Chandon, the champagne brand owned by LVMH, returns to Snapchat for a mobile campaign scheduled to run from Valentine’s Day through Mother’s Day, according to AdExchanger. The “Love Unconventional” effort seeks to engage users with a mobile game that was first introduced for a holiday promotion leading up to New Year’s Eve. The […]
Lidl UK has launched the first supermarket game to be played through the Facebook Camera app in the UK. The launch forms part of Lidl’s Christmas campaign in 2017, as the brand continues to build consumer engagement and relevance. The ‘Emojional Rollercoaster’ game is available on the Facebook Camera app, which users can instantly access […]
McDonald’s, in partnership with DDB Group Hong Kong, have created a box of six 24-carat gold Chicken McNuggets for customers to try to steal. In order to re-ignite people’s excitement for Hong Kong’s most iconic chicken treat, award-winning creative agency DDB Group Hong Kong has brought back McDonald’s infamous nugget-sauce stealing character, Jack the Dipper. […]