Orbit Ditches Old Slogan in Favour a of More Inspirational Approach

Orbit Ditches Old Slogan in Favour a of More Inspirational Approach

Wrigley’s Orbit gum is nixing its iconic ‘just brushed clean feeling’ slogan in favour of a more emotional approach that focuses on how having fresh breath can help people feel more confident as they prep for life’s biggest moments. The new global effort, called ‘Time to Shine,’ takes a page out of Orbit’s sister brand […]

Orbit Gum Gives Away One Million Pieces Of Gum To Celebrate National Coffee Day

Orbit Gum Gives Away One Million Pieces Of Gum To Celebrate National Coffee Day

In celebration of America’s favorite beverage on National Coffee Day, Orbit gum is bringing a just brushed clean feeling to the masses. Orbit gum, made by Wrigley, a subsidiary of Mars, Inc., has teamed up with one of comedy’s rising stars, Jay Pharoah, to deliver one million pieces of sugarfree gum nationwide on Monday, September […]

Mondelez Gum Brands Trident, Stimorol and Hollywood, Undergo Rebrand

Mondelez Gum Brands Trident, Stimorol and Hollywood, Undergo Rebrand

Mondelez International’s European chewing gum brands Trident, Stimorol and Hollywood, have undergone a rebrand. In the biggest cross-country branding project undertaken by Mondelez to date, the three brands were refreshed by agency LPK and adapted by Sun Branding Solutions for more than 700 SKUs across multiple territories, pack formats and substrates. “We have been working […]

Wrigley Launches Caffeinated Chewing Gum

Wrigley Launches Caffeinated Chewing Gum

One of the world’s largest chewing gum companies, Wrigley, has added some ‘oomph’ into its products—as an alternative to traditional caffeinated beverages, such as coffee, tea and energy drinks. The gum called ‘Alert Energy Caffeine Gum’ contains 40 milligrams of caffeine, about half the caffeine content found in a small cup of coffee. Described as […]