Pearlfisher London today announces a new collaboration for the redesign of Lucozade – a major refresh in its 97 year history, including the creation of Lucozade’s new visual identity and packaging design. The new look consolidates its ranges of Lucozade Energy and Lucozade Sport drinks under a unified masterbrand approach, enhancing its visibility and appeal […]
Lucozade and adam&eveDDB are launching a major new campaign and brand platform bringing together Lucozade’s iconic Energy and Sport drinks for the first time in the brand’s 97-year-history. The new masterbrand platform, “Bring the Energy” is a rallying call that shows how Lucozade helps people to rise to the challenge and to move with energy […]
