Sydney Beer Co. Launches Australian-First ‘Summer Price Index’ in New Campaign

Sydney Beer Co. Launches Australian-First ‘Summer Price Index’ in New Campaign

Sydney Beer Co. has announced the second instalment of its ‘Sydney Time’ campaign – the ‘Sydney Beer Co. Summer Price Index‘ – a temperature-related pricing initiative, via BD. The innovation uses real-time weather data to create a temperature-related discount of up to 49% live on your smartphone. Beer drinkers are encouraged to monitor the daily […]