TBWA\Shanghai creates 193 moons for Ferrero Rocher to celebrate the mid-Autumn festival

By on    Food, Latest, Launches, Marketing, Promotions  

TBWA\Shanghai creates 193 moons for Ferrero Rocher to celebrate the mid-Autumn festival

World-renowned Italian chocolatier, Ferrero Rocher partnered with creative agency TBWA\Shanghai to launch a unique integrated campaign celebrating the Mid-Autumn Festival. In its first ever Tmall Super Brand Day, Ferrero Rocher released limited-edition premium packs available exclusively on the Alibaba-owned platform. Tmall Super Brand Days are designed to enhance online-to-offline digital marketing capabilities through Alibaba’s big […]

TBWA\Shanghai Unleash Outrageous Fun for McDonald’s Angry Birds Ads

By on    Advertising, Food, Latest, Launches, Promotions  

TBWA\Shanghai Unleash Outrageous Fun for McDonald’s Angry Birds Ads

TBWA\Shanghai has developed a new integrated campaign for McDonald’s China to promote the arrival of the Angry Birds Burger Collection to restaurants across China, ahead of the Angry Birds movie launching at the end of May 2016. The additional burgers include, the Angry Red Double Chicken Burger and the McDonald’s Fried Pork Patty and Steamed […]