Design agency, BrandMe share the new packaging design for Terry’s Chocolate Caramel Ball, marking a bold and innovative effort for the well-loved brand to drive market share through mainstream flavour appeal. Following the success of the Terry’s Chocolate Mint launch, the new Caramel variant is part of Terry’s ‘beyond Orange’ strategy to broaden its appeal […]
BETC London is supporting the launch of new Terry’s Chocolate Mint with an integrated campaign across TV, OOH, and Radio from 16th October. Yes, you read that right. Terry’s Chocolate Orange, the iconic British brand, is launching its first major flavour innovation in years. You may have tasted the White Chocolate Orange, enjoyed the mixed […]
Carambar Works With BrandMe To Launch Their Terry’s Truffles Chocolate Innovation
BETC London has created Terry’s Chocolate Orange’s first major advertising campaign in over ten years, after winning the account in a competitive pitch. Launching during Great British Bake Off on 2nd November, the work will centre around the brand’s new ‘Deliciously Unsquare’ positioning, celebrating Britain’s passion for all things eccentric–with the iconic orange chocolate at […]