Tesco quite literally stands for quality food in a new OOH campaign by BBH London, which replaces the letters of its famous logo with beautiful fresh produce starting with T, E, S, C and O. Called “ICONS”, the campaign is BBH’s response to a brief to make Tesco stand for quality food. Conventional marketing wisdom […]
Piccolo, the UK’s leading organic baby food brand, has become the first ever baby food company to be selected for the Tesco Innovation Accelerator. The program, designed to support emerging brands that drive innovation in their sector, will help Piccolo expand its range of nutrient-dense products for families nationwide. “We’re honoured to be the first […]
Meat-free challenger, Better Nature Tempeh, will this week scale up distribution in Tesco and Asda to become the UK’s fastest-growing wholefood protein brand. The brand, which champions tempeh – the gut-friendly, wholefood protein from Indonesia – has defied the meat-free category downturn to grow business by 250% year-on-year and increase distribution to over 1,000 supermarkets […]
Tesco has unveiled its new plant-forward product range, Root & Soul, with brand identity and packaging created in partnership with global branding and design agency, Coley Porter Bell. The range will inspire shoppers to eat more veg-based meals that are easy to prepare and packed with tasty, high-quality ingredients. In collaboration with Coley Porter Bell, […]
Budweiser, part of AB InBev, has joined forces with legendary artist Sir Peter Blake, the godfather of British Pop Art to launch an exclusive limited-edition can which doubles as a collectable piece of Pop Art. Giving people the chance to own a piece of timeless art, the collaboration between the iconic American beer brand and […]
Award-winning peanut butter brand ManiLife is off to a flying start in 2024 after securing a brand new listing with supermarket giant, Tesco. It’s a momentous moment for the British born peanut pioneers, as Tesco expands its range of small-batch produce in a bid to offer more premium options for shoppers. Tesco will list six […]
Coca-Cola will temporarily remove labels from Sprite and Sprite Zero on-the-go bottles this January in a limited trial of “label-less” packaging. The pilot will see labels temporarily removed from single 500ml Sprite and Sprite Zero bottles and replaced with an embossed logo on the front of the pack. Laser-engraved product and nutritional information will appear […]
Today, Coca-Cola Zero Sugar has launched ‘#TakeATaste Now’ – an innovative AR giveaway and a nationwide DOOH (digital out-of-home) campaign in partnership with Tesco Group, which invites fans to #TakeATaste of Coca-Cola Zero Sugar. This trial-driving campaign is the first large-scale two-way controlled DOOH and AR experience by Coca-Cola. For the first time consumers will […]
Tesco is reminding audiences that it’s got the answer to those last-minute ‘what’s for dinner?’ moments in a new campaign by BBH. Life is busy, especially in summer, and before you know it the day’s gotten in the way and dinnertime is fast approaching. In the agency’s latest Food Love Stories instalment for Tesco, one […]
Global branding agency Coley Porter Bell has unveiled the striking redesign for the full range of Tesco Finest Coffee products, which cover a coffee drinker’s day from the perfect cup to kickstart the day, Morning Ritual with notes of citrus, floral and caramel, to the late afternoon brew Sunset Hour with its notes of berry, […]