Tetley is launching a heroic £5m campaign to support its pioneering range of Super Teas – their biggest marketing drive yet outside black tea. Tetley Super Teas were the first teas to be launched in the UK with functional health benefits and carry EFSA approved health claims. With over one million shoppers the range has […]
A new study revealed how the UK’s 100 biggest FMCG brands rank on social media – identifying that competitor brands are outshining top selling brands, by shifting the focus from sponsored pages and like ads, to promoting and boosting individual pieces of content. The research found that only one brand (Pepsi MAX) is a top […]
Carlsberg UK has tasked LBi with developing its digital initiatives across its brand portfolio, including Tetley, Somersby, Tuborg and San Miguel. The appointment will see LBi work across the brands, including Carlsberg, across a number of media channels, beginning with a social media and branded content initiative for San Miguel Fresca. Jonathan Dee, Marketing Controller […]