Heineken’s “The Odyssey” Campaign to Show That Every Man is Legendary
http://www.youtube.com/watch?v=swagm8F4h7k This week Heineken unveiled its latest global television ad campaign in the U.S., “The Odyssey,” celebrating the premise that every man is legendary at something. For the first time in its history, the premium beer brand has cast men with “unique skills” in its TVC to play the central protagonists. The ad follows the […]