Potts’ Adds A Fresh Squeeze of Innovation to Wake Up Tired Stock & Gravy Aisle

Potts’ Adds A Fresh Squeeze of Innovation to Wake Up Tired Stock & Gravy Aisle

Following the success of its five-strong World Cuisine-inspired Air Fryer Paste collection, The Potts’ Partnership has turned its attention to another cooking cupboard staple by bringing a more intuitive and gourmet way of thinking to the Meat Stocks & Gravies aisle with the eagerly anticipated launch concentrated stock pastes, neatly packed in stylish, 100% recyclable […]

Potts’ Sets The Pace When It Comes To Launching a 5-Strong Portfolio of Air Fryer Pastes In 100% Recyclable Aluminium Tubes

Potts’ Sets The Pace When It Comes To Launching a 5-Strong Portfolio of Air Fryer Pastes In 100% Recyclable Aluminium Tubes

Building upon Potts’ prowess within premium tier, ambient cooking sauces, it perhaps wasn’t surprising that October 26 sees the Wiltshire-based business better placed than most to underline its strong presence within the culinary sweet spot that resides somewhere between scratch cooking and foolproof convenience. A recent McKinsey report suggests that ’effort reduction’ not simply ‘time […]