Hendrick’s Gin Turns the Cucumber into an Unlikely Valentine’s Day Star in Singapore

Hendrick’s Gin Turns the Cucumber into an Unlikely Valentine’s Day Star in Singapore

Hendrick’s Gin concluded its unusual Valentine’s Day campaign in which it offered the love-struck gin lovers of Singapore a chance to buy cucumber-themed gifts. The campaign, by Iris Singapore and titled ‘A Most Unusual Valentine’s’, ran for the weeks leading up to the day, largely through social, digital and PR, ultimately leading people to a special […]