& SMITH Re-Defines the Tea Category with New Brand Creation, OFFBLAK

& SMITH Re-Defines the Tea Category with New Brand Creation, OFFBLAK

OFFBLAK, a new direct-to-consumer lifestyle tea brand delivering blends that taste as good as they make you feel, has launched in the UK, with branding by London-based branding agency & SMITH. Looking to redefine the tea category, OFFBLAK targets Gen Z and Millennials driven by beauty, status and experience with an identity that encourages the […]