WMH&I & IFFCO CREATE A NEW PLANT-BASED FOOD BRAND ROOTED IN MIDDLE EASTERN CULTURE
![WMH&I <strong><em>WMH&I & IFFCO CREATE A NEW PLANT-BASED FOOD BRAND ROOTED IN MIDDLE EASTERN CULTURE</em></strong>](https://fabnews.live/wp-content/uploads/2023/05/Thryve_CS_Shelf_Block_Visual_Mixed_3840x2160px_V3-scaled-e1684416648901-701x394.jpg)
In collaboration with IFFCO’s Plant-Based Venture, WMH&I creates THRYVE™; a new plant-based food brand born in the Middle East. The brand sets out to spearhead a movement of change towards healthier and more sustainable eating in the Arabian Peninsula, at the same time celebrating local cuisines and traditions. After appointment, branding agency WMH&I discovered that […]