Seeking to disrupt a traditional market with a bold and colourful brand identity, the creators of Happie asked design experts Tidy, to redefine the humble pie. Pies may be seen as quintessentially British pub grub, but today’s health-conscious consumers are often left out of the equation. Happie sought to shake things up with a nutritious alternative, featuring classic flavours […]
A changing industry calls for fresh new products. Recognising a growing need to offer options for health-conscious consumers, Peter’s Food Services tasked design agency Tidy, with creating an eye-catching identity for their new range of low-fat baked snacks. Their response was Nurish: a vibrant, youthful food brand appealing to on-the-go millennials. The Vision Nurish needed to […]
