M&M’s Caramel Launch Celebrated in Times Square

M&M’s Caramel Launch Celebrated in Times Square

M&M’s brought a whole new flavour of fun to New York’s Times Square by transforming iconic billboards in the famous square into an innovative, augmented reality gaming arcade. Much like the traditional caramel flavour, the M&M’s ARcade tapped into a nostalgic feeling and brought back memories of a classic old-school arcade. It gave fans the […]

Kavalan Whisky Joins Times Square NYC Billboards

Kavalan Whisky Joins Times Square NYC Billboards

Some of the 330,000 daily visitors to Times Square over the next five months may see an unusual whisky beaming down on them from not one, but 11, of the square’s massive electronic billboards. Taiwan’s premier whisky maker, Kavalan Distillery, has joined the thousands of iconic American and global brands that over the past century […]

Arby’s Rolled Out a ‘Meat Bus’ Tour of NYC to Promote Its New Location

Arby’s Rolled Out a ‘Meat Bus’ Tour of NYC to Promote Its New Location

“I’ll tell you my secret,” said Frank Ottomanelli, 71, holding up a freshly cut veal shank behind the counter of his family’s storied New York deli. “Red meat and wine.” Then, after imparting this wisdom for a long and productive life, he brandished his father’s old carving knife and talked about the famous lamb sausage […]

Diet Coke Turns Fan Tweets into Artwork on Billboard in Times Square

Diet Coke Turns Fan Tweets into Artwork on Billboard in Times Square

Diet Coke is trying to drum up excitement for the struggling soft drink by turning fan tweets into artwork displayed in unexpected places such as in magazines, on jewelry, and even on a mural in New York City. Called ‘ReTweets of Love’ and created by Droga5, the socially-driven campaign is meant to celebrate and surprise […]