Coors Light Toasts Farmers in Response to Bud Light’s Super Bowl Campaign

By Newsroom on February 18, 2019   Alcoholic, Beverages, Latest, Launches, Marketing  

Coors Light on February 15 called on bar patrons across the US to toast the nation’s farmers. The celebration, hashtagged #ToastToFarmers, is a tribute to the men and women who harvest the ingredients that go into the ‘World’s Most Refreshing Beer’. It’s also the latest riposte to Anheuser-Busch for spending millions on national ads during the […]