Urban Campaign Targets Returning ‘On-The-Go’ Consumers
Nomadic Dairy is welcoming people back to work with the first stage of an urban-focused, out-of-home, ad campaign that includes tube and train stations. Themed “Yogurt Made Good To Go”, the six-figure campaign supports Nomadic’s best-selling Yogurt & Oat Clusters range and is predicted to generate over 50 million opportunities to see. Initially concentrated on […]
First-Ever Multipacks From Nomadic Dairy
Nomadic Dairy has launched its first multipack format, with two of its Yogurt and Oat Cluster flavours going into three-packs. The pair – Strawberry and Chocolate – are the UK’s best-selling breakfast yogurts and the top two yogurts in the convenience category (source: IRI). The new packs not only tap into the increase in less […]
Variant Goes Straight Into Co-op, Nisa and Costcutter
Nomadic Dairy, has launched a Chocolate and Vanilla Breakfast Bircher – joining its existing Blueberry flavour. Together, the products will be available in over 740 Co-op stores, priced £1.35/150g pot. Both are also going into Nisa and Costcutter, nationally. The pots are a great source of protein, with rolled oats soaked in Nomadic’s live yogurt […]