Walmart and Target Looking to Capitalise on Trader Joe’s ‘Two-Buck Chuck’ Success
Walmart, Kroger, and Target are rolling out premium wines for cheap. They’re trying to copy Trader Joe’s success with “Two-Buck Chuck” and capitalise on America’s love affair with wine. The big-box players have recently tried a variety of tactics — new brands, partnerships, and delivery choices — to prove their wine bona fides and attract […]