Carlsberg UK has launched its most ambitious and honest consumer facing campaign ever in a bid to drive reappraisal of its flagship beer brand. The campaign centres around the ‘acknowledgement’ that today Carlsberg is ‘Probably not the best beer in the world’. This honesty has led to the beer being completely rebrewed so that the […]
Leo Burnett London has created a campaign for McDonald’s beef which represents the first time the fast-food company has focused on the process by which its beef burgers are made. The work began airing on TV, online and in cinemas from Friday February 3rd, and runs for seven weeks across the UK, until 22nd March. […]
Located in Cape Town, South Africa, the steampunk-themed coffee house Truth strives to serve its customers with great coffee. Designed by Haldane Martin and brought to life by coffee connoisseur David Donde, this coffee shop was designed around a cast iron vintage roasted drum, which uses convection currents to make stronger coffee. The interior of […]