Small tea company risks future success on a name change “The name was too damn long,” says CEO and owner

Building a brand in today’s competitive grocery aisles is a challenge for the largest consumer products companies. For a small entrepreneurial business with a limited marketing budget, it is even tougher. When Richard Rosenfeld launched two leaves and a bud tea company ™ in 2004, he wanted “a brand name that said ‘tea,’ was unique […]